Daimler Trucks on Road to Growth with Global Excellence

• In 2010: Increases in sales, revenue, and profitability in all regions

• From 2011 onwards: Regional growth with a focus on emerging markets

• Modular system ensures the right products for every market

• Strategic objective for 2013: "Get to 8!"

The global economy recovered in 2010, although the pace of this positive development varied greatly from region to region. The economic upturn led to a significant increase in demand for transport services, and thus for commercial vehicles. Whereas the European truck market grew moderately in 2010, the truck market in Brazil expanded by more than 50 percent compared to the prior year. Demand for trucks in North America and Japan increased substantially. Daimler Trucks profited considerably from the worldwide recovery of the commercial vehicle market in 2010.

Daimler Trucks sold 355,263 vehicles around the world in 2010, an increase of 37 percent on the prior year.

These sales generated revenues of €24.024 billion (+31 percent) for the division, enabling it to successfully defend its position as the world's leading manufacturer of medium-duty and heavy-duty trucks. At €1.323 billion, the division's EBIT (including one-time charges) was positive and significantly higher than the prior year's figure of
-€1.001 billion.

Andreas Renschler, the member of the Daimler AG Board of Management responsible for Daimler Trucks and Daimler Buses, reviewed business developments at Daimler Trucks today in Stuttgart, in addition to presenting the division's strategy for the coming years: "When the economy grows, the need for transport services grows along with it. We are among the top three manufacturers in terms of market share in all of our core markets, and all of our business units have returned to profitability."

In 2010: Increases in sales, revenue, and profitability in all regions

The Global Excellence strategy enabled Daimler Trucks to prepare early on for the cyclical changes in the commercial vehicle industry and thus to conquer from the crisis in good shape.

Growth will pick up in 2011. The global truck markets are growing, and Daimler Trucks' Global Excellence strategy has laid the foundations for the division's growth in the years ahead.

Last year the focus remained on managing market cycles and achieving operational excellence. Efficiency gains were achieved through more rigorous cost management, implementation of numerous flexibility instruments at production locations, and extensive programs at the individual business units.

As a result, all operating units recorded increases in sales, revenues, and profitability. Daimler Trucks therefore begins the new business year in a completely new position of competitive strength.

From 2011 onward: Regional growth with a focus on emerging markets

The focus in 2011 and beyond will be on profitable growth in all of its dimensions — i.e. quantitative und qualitative, in traditional and new markets, and with new products and services.

Along with the consistent expansion of its activities in the core markets, Daimler Trucks is also making significant progress in the RIC countries and other growth markets. "Turkey is a core market for Mercedes-Benz trucks and a true tiger nation," said Renschler. "The country has already reached 15th place in the rankings of the world's largest economies, and for us it's number three in terms of Mercedes-Benz truck sales." Brazil is the most important market for Mercedes-Benz trucks.

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