06
Febbraio
2015
|
01:00
Europe/Amsterdam

Mercedes-Benz starts 2015 with record sales

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  • Best start of the year in the company's history for Mercedes-Benz with 125,865 vehicles sold in January (+13.6%)

  • Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales: "We have started the 'year of the SUVs' at Mercedes-Benz with a sales increase of 37% in this segment."

  • Increase of unit sales in all core markets, record sales in the two biggest markets USA (+8.9%) and China (+14.5%), strong growth in Germany (+11.4%)

  • Over 50% more deliveries of C-Class Sedans and Estates than in the same month of the previous year

  • smart increases unit sales with new models by nearly 30% compared to the previous year's month; growth of over 60% in Germany.

Stuttgart – Mercedes-Benz follows up on the success of the previous year and has started 2015 with record sales of 125,865 vehicles. Thus, 13.6%  more Mercedes-Benz models were sold than in the same month of the previous year. In January, smart also posted a solid sales growth of 29.9%.

"We have started the 'year of the SUVs' at Mercedes-Benz with a sales increase of 37% in this segment", said Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. "In 2015 we will continue last year's momentum with new products across all segments: in the high-end with the Mercedes-Maybach S 600 and in the microcar-segment with the new smart fortwo and smart forfour, which are highly popular among our customers. January unit sales of the new smart models increased by nearly 30% in comparison to the previous year's month."

The European market continues to develop positively for Mercedes-Benz with a 14.5% sales increase to 47,693 vehicles. Particularly high growth rates were achieved in the UK (+20.4%), Italy (+16.3%), Spain (+47.4%) and France (+22.1%). In the toughly competitive German market, 11.4% more vehicles were sold than in the same month of the previous year (15,503 units), and additional market shares were gained. Mercedes-Benz is thus expanding its market leadership among the premium manufacturers in the domestic market.

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