09
Gennaio
2015
|
01:00
Europe/Amsterdam

Mercedes-Benz posts best-ever sales in the company's history

  • Mercedes-Benz sells 1,650,010 vehicles in 2014 (+12.9%) – more than ever before. It is the fourth record year in a row.

  • 2014 ends with strongest sales month (163,171 units) and best quarter (454,854 units) in the company's history.

  • Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: "Mercedes-Benz is on a course of success. The best sales in our company's history show that our product offensive is bearing fruit. Our new models are extremely popular among our customers. The success is due in particular to our compact cars, the new C-Class and the S-Class. We have managed to grow unit sales in all core markets. In 2015, we will continue our product offensive in the SUV segment. We expect additional sales momentum by the SUVs, the full availability of the new C-Class, the compact cars and the two smart models."

  • Growth drivers: S-Class Sedan (+82.2%) and compact cars (+24.7%)

  • Sales records in the USA (+5.7%) and in China (+29.1%)

  • For the first time, China is the second largest market after the USA.

  • Market leader in Germany, Japan, Australia, Canada and Russia

Stuttgart – Mercedes-Benz sold more cars than ever before in 2014. The brand with the star delivered 1,650,010 vehicles to customers (+12.9%) and achieved the fourth record year in a row. Record sales were posted in every month of the year 2014 – including in December with 163,171 units sold (+17.2%). The past year ended for the Stuttgart based company with the strongest sales month and the best quarter (454,854 units) in the company's history.

Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: "Mercedes-Benz is on a course of success. The best sales in our company's history show that our product offensive is bearing fruit. Our new models are extremely popular among our customers. The success is due in particular to our compact cars, the new C-Class and the S-Class. We have managed to grow unit sales in all core markets. In 2015, we will continue our product offensive in the SUV segment. We expect additional sales momentum by the SUVs, the full availability of the new C-Class, the compact cars and the two smart models."

"Mercedes me" is setting new standards for customer service

"Our product offensive is still running at high speed. Until 2020, we will bring at least eleven new models without a predecessor to the market", says Ola Källenius, Member of the Board of Management of Daimler AG, responsible for Mercedes-Benz Cars Marketing & Sales. "Our new products will ensure further growth through 2020 as will the consistent alignment of all marketing channels to the changing customer wishes and needs", adds Källenius. To this end, the brand with the star is pooling its efforts in the initiative "Mercedes-Benz 2020 – Best Customer Experience", through which Mercedes-Benz is placing a stronger focus on its inner-city presence. The world's first Mercedes me store, which offers customers a combination of vehicle presentations, culinary experiences, events, information, consulting and digital interaction possibilities, opened its doors in Hamburg in June. Since the spring of 2014, Mercedes-Benz is bundling all service and mobility offerings under the "Mercedes me" umbrella brand. At the "Mercedes me" website, the customer can obtain global access to all Mercedes-Benz services via a personalized ID. With this, "Mercedes me" is setting new standards for individual customer service.

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