Mercedes-Benz growth strategy dominates 2013

• New production record set with over 1.49 million passenger cars

• Model initiative for compact, high-end and luxury segment well under way

• smart electric drive is market leader in Germany

• ‘Mercedes-Benz 2020 – Best Customer Experience' marketing and sales initiative launched

• First premium manufacturer to offer new vehicles online

• Greater customer focus through sales restructuring

It is the end of an important year for Mercedes-Benz. With over 1.4 million passenger cars sold in 2013, the Stuttgart-based premium manufacturer is not only on track for its best sales figures ever. Its annual production of over 1.49 million vehicles means that Mercedes-Benz has also surpassed the previous year's record for the third year running. The Mercedes-Benz 2020 growth strategy is already showing tangible results.

"In 2013, we have taken a decisive step forward in our strategy for growth. Our model initiative is well under way. The new ‘Best Customer Experience' sales and marketing initiative has allowed us to align ourselves better to the needs of our customers. At the same time, we are also optimising our internal sales structures," said Ola Källenius, Member of the Divisional Board Mercedes-Benz Cars responsible for Marketing & Sales. "That means we are well positioned to make 2014 a record year as well."

Model initiative delivers results

In April 2013, Mercedes-Benz introduced the new E-Class and the CLA compact coupe. The CLA is the third vehicle in the compact car family and the first that Mercedes-Benz has also made available to the US market in September. The coupe has quickly become a top seller: In only four months, over 12,000 vehicles were delivered to US customers.Demand for the new S-Class was also so high in the few weeks following its market launch in summer 2013 that it has become the best-selling luxury sedan in the world. This was only possible because production started up in record time at the Mercedes-Benz plant in Sindelfingen. S-Class vehicles for global distribution are rolling off the production line here in a two-shift operation. Production is currently running to full capacity at an output of around 460 vehicles per day, the highest daily output ever for the S-Class. Thus Mercedes-Benz will be starting the new year with its biggest range of new models since 2009.

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