14
Aprile
2015
|
02:00
Europe/Amsterdam

Mercedes-Benz and Laureus broadening their worldwide involvement

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Mercedes-Benz and Laureus establish national Laureus Sport for Good Foundation in China

Laureus Sport for Good Foundation aims to support 150,000 children and young people in China

"Drive for Good" fund-raising campaign launched with Laureus ambassador Nico Rosberg

Joint involvement in USA and South Africa, too

Members of the Daimler Board of Management to become patrons of projects around the world

Mercedes-AMG donates 250,000 euros through the sale of the 100th SLS AMG GT3

Mercedes-Benz is further expanding its worldwide involvement in the area of corporate social responsibility and stepping up its cooperation with the Laureus Sport for Good Foundation. In the run-up to the Laureus World Sports Awards, which will be held in Shanghai on 15 April 2015, the premium automobile manufacturer has announced a new national partnership: Mercedes-Benz and Laureus in China are joining forces under the aegis of the Mercedes-Benz Corporate Citizenship Alliance Initiative. The goal is to improve the lives of disadvantaged children and young people in China through joint sport projects. This step will mark the establishment of the first national Laureus Sport for Good Foundation in Asia.

"Daimler fully embraces and supports the great ways in which Laureus changes the lives of young people. Together with the Laureus Sport for Good Foundation we will give by 2016 about 150,000 deprived young people in China a chance and better perspective through sport," says Hubertus Troska, member of the Board of Management of Daimler AG, Greater China. " Our local corporate social responsibility activities go even beyond: in 2015 alone we will donate in total 50 million RMB [7.6 million euros] to our comprehensive social programs in China, which clearly demonstrates our commitment to this great country."

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