Consistent Continuation of Strategy: Daimler Lines Up for the Future

  • Board of Management and Supervisory Board of Daimler AG approve divisional structure of the Group

  • Future structure of three legally independent entities – Mercedes-Benz AG, Daimler Truck AG and Daimler Mobility AG – under the umbrella of Daimler AG

  • New structure makes Group fit for the future with greater entrepreneurial freedom for divisions, even stronger market and customer focus, as well as faster and more flexible partnerships

  • Manfred Bischoff, Chairman of the Supervisory Board of Daimler AG: “The new structure positions Daimler to tackle the rapid pace of change in the mobility sector and the corresponding strategic challenges. Legally independent divisions will sharpen our focus on the future success of the business.”

  • Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars: “PROJECT FUTURE is the consistent continuation of our strategy. We are reshaping our organization to put Daimler in the best position for the future: technologically, culturally – as well as structurally. At the heart of all these changes are the needs of our customers around the world: With this new structure we will be able to offer them mobility solutions even better tailored to their needs.”

  • Bodo Uebber, Member of the Board of Management of Daimler AG for Finance & Controlling and Daimler Financial Services: “The new structure involves reassigning more than 700 subsidiaries in over 60 countries. With this new structure we will sharpen our focus, increase entrepreneurial responsibility and protect our synergies and economies of scale.”

  • One-time costs including tax charges in the high three-digit million euro range

  • Shareholders to vote on the new structure at the Annual General Meeting on May 22, 2019

  • After further implementation steps, planned focused and flexible corporate structure expected to be in place by January 1, 2020

  • Extensive reconciliation of interests agreed with employee representatives to safeguard jobs until end of 2029

The Board of Management and Supervisory Board of Daimler AG approved the new corporate structure for Daimler AG. The associated global assessment of the organizational and tax implications was successfully completed. In the fall of 2017 the first preparatory measures were initiated to transform the current divisions Cars and Vans, as well as Trucks and Buses, into legally independent entities. The most comprehensive due diligence in Daimler's 130-year corporate history has been undertaken in this context. Under the new structure Daimler plans to give its divisions greater entrepreneurial freedom, position them even closer to their markets and customers, while empowering them to enter partnerships more easily and quickly. Following approval by the Board of Management and Supervisory Board the corporation can now move into the implementation phase of what it calls “PROJECT FUTURE”. The steps toward implementation will be taken in 2018 and 2019 on the basis of clear business and technical criteria. The measures approved by the boards today require the final approval of the shareholders as a next step. The new structure shall be submitted for approval by shareholders at the Annual General Meeting of Daimler AG in 2019.