Successful Year for Mercedes-Benz: Sales Up 15 Percent Worldwide in 2010

Sales of Mercedes-Benz passenger cars developed positively throughout 2010, with double-digit increases recorded every month. As a result, the brand had already surpassed its 2009 sales volume by the end of November. The fourth quarter has been the best quarter in the company's history, with deliveries of 313.700 units, an increase of 14 percent. Worldwide sales of Mercedes-Benz passenger cars rose 15 percent in 2010, to 1,167,700 units (2009: 1,012,300). In December, the brand managed to increase sales by double-digit figures for the fourteenth month in a row: 108,100 units were sold, an increase of eleven percent compared to December 2009 which was itself a very good month (97,700 units).

Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars: "We were extremely successful this past year, exceeding practically all of our targets, some quite considerably. Our sales in many markets developed much better than expected. This means that our forecast for achieving sales growth of at least ten percent for Mercedes-Benz in 2010 turned out to be more than correct. Our growth outperformed that of the global passenger car market as a whole, which is why we were able to gain market shares. The year was marked by the success of the E- and S-Class in particular, as well as high growth rates mainly in China and the other BRIC countries. We are also very satisfied with our performance in the U.S."

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