Strong Start to the Year for Mercedes-Benz: Record Sales in January with 23 Percent Increase in Sales

Mercedes-Benz started the year marking the 125th anniversary of the invention of the automobile with a successful month in January. Worldwide sales of the brand with the star were up 23 percent, marking another double-digit increase. A total of 82,700 vehicles were delivered last month (January 2010: 67,000). Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars: "January was a great month for Mercedes-Benz, and it marks an outstanding start to the new year. We were able to post the best January sales result ever and continue the positive development of the preceding months. We recorded double-digit increases in our three major markets of Germany, the U.S. and China, and we also experienced rapid growth in many other markets."

The company expects further sales momentum through the launch of numerous new products in 2011. The product offensive kicked off with the new CLS, which hit dealership showrooms on January 10 and has met with a great customer response. The new SLK, which celebrated its world premiere last weekend and has been available for ordering since January 17, will add additional momentum. The model will be at the dealerships in Europe this spring.

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