Personnel Change at Mercedes-Benz Cars Marketing
Stuttgart – Jens Thiemer, Vice President Marketing at Mercedes-Benz Cars, has decided to leave Daimler AG as of now. Thiemer has been Head of Marketing since mid-2013. Mercedes-Benz will inform about his successor in the near term.
‘With his visionary creative drive and his great passion, Jens Thiemer has succesfully modernized the Mercedes-Benz brand and made it ready for the challenges of the future. I would like to thank Jens for his passionate commitment within the last years and wish him all the best for his future,’ said Britta Seeger, Member of the Board of Management, responsible for Mercedes-Benz Cars Marketing & Sales.
Thiemer has continuously and consistently embarked on new and courageous paths within brand communications. With the “Grow up” campaign, launched in 2017, he advanced the brand into the direction of modernity, progressiveness and dynamic. With the “me Conventions”, he successfully developed a platform to reach entirely new target groups and to build a bridge that projects beyond the automotive industry. Within the transformation of the worldwide agency model, he set the course for the future.