07
Dicembre
2009
|
01:00
Europe/Amsterdam

Mercedes-Benz Posts Strong Sales Growth in November – Sales up 19 Percent Worldwide

  • Dr. Joachim Schmidt: "We continued our positive development in November and once again significantly increased sales worldwide."

  • Growth in all BRIC countries, particularly in China and Brazil

  • Mercedes-Benz is the strongest premium brand in the U.S.; sales up 19 percent

  • Mercedes-Benz E-Class estate expected to generate additional sales momentum

  • E-Class and S-Class sedan best-selling vehicles in their segments

Mercedes-Benz posted a strong increase in sales in November, and was the premium brand achieving the highest growth rate worldwide. Last month, 88,600 vehicles were delivered to customers, a 19 percent increase (November 2008: 74,400). The Mercedes-Benz Cars division as a whole posted a 16 percent sales increase in November, to 98,400 units (November 2008: 84,500). The rise in sales last month was a result of double-digit increases for the E-Class and new-generation S-Class, plus strong sales growth in many regions such as Western Europe, North America, Asia/Pacific, and the BRIC nations.

"As expected, in November we built on October's positive development and once again significantly increased sales worldwide," says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars. "In many markets, we further expanded our position and gained additional market shares." The company expects sales for the fourth quarter as a whole to be significantly higher than in the prior year, mainly thanks to the new E-Class and the new-generation S-Class. "Additional sales momentum will be generated over the next few weeks by the new E-Class estate, which reached the dealerships on November 21 and has been a big hit with customers," Schmidt added.

Turning to individual markets, Mercedes-Benz once again posted record sales in China, which is the fourth-largest market for the brand's vehicles. A total of 8,700 passenger cars were delivered in China last month, nearly three times the number sold in November 2008. Mercedes-Benz has grown faster than any other premium brand in China. Mercedes-Benz also delivered more vehicles than ever before in the Asia/Pacific region as a whole last month. In fact, it nearly doubled its result compared with November 2008 by selling 17,300 units. A record number of deliveries were recorded by the brand in Australia as well, where sales of 1,700 units represented an increase of 66 percent (November 2008: 1,000 units).

Sales of Mercedes-Benz vehicles were up 81 percent in the Brazilian growth market and 25 percent in India. The brand increased its sales in Russia by three percent last month, mainly due to the new E-Class, whose sales more than doubled, and the double-digit sales growth recorded for the S-Class.

Deliveries in the U.S. bucked the market trend, and increased significantly by 19 percent to 16,800 units (November 2008: 14,100). Mercedes-Benz thus maintained its position as the strongest German premium brand on the U.S. market. Growth in the U.S. was driven primarily by the new E-Class, sales of which doubled to 4,800 units, as well as by the new-generation S-Class, whose sales increased significantly (plus12 percent). The GLK remains the most vehicle in its class ahead of the premium competitors with 1,700 vehicles sold in November. Meanwhile, Mercedes-Benz posted another sales record in Canada in November, increasing deliveries by 26 percent to 2,100 passenger vehicles (November 2008: 1,600).

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