Mercedes-Benz on successful path month by month: four years of continuous growth

Mercedes-Benz grew at a double-digit rate also in the second month of this year and sold 153,862 vehicles to its customers (+15%). Unit sales in the first two months of 2017 increased compared with the prior-year period by 16.8% to 332,329 vehicles. Thanks to the strong sales figures, the Stuttgart-based company with the three-pointed star posted new best figures both for February and for the first two months. February was the 48th record month in a row; thus, the unit sales of Mercedes-Benz increased continously for four years. Last month, Mercedes-Benz was the premium brand with the highest numbers of new cars registered in Switzerland, Portugal, Japan, Australia, USA, Canada and Mexico – among others.

Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales: “In February, Mercedes-Benz was able to continue its double-digit growth momentum and increased unit sales by 15 percent. We achieved particularly strong growth of 70 percent with the E-Class Saloon and Estate. Our customers value the numerous innovations as well as the safety and comfort offered by improved assistance systems.”

Mercedes-Benz unit sales by region and market

In Europe, Mercedes-Benz increased its unit sales to 62,422 vehicles (+7.8%), more than ever before in a February. In Germany, more than 22,000 automobiles with the three-pointed star were delivered to customers (+6.9%). In Great Britain, Spain, Switzerland, Sweden, Portugal, Austria and Poland, Mercedes-Benz achieved not only double-digit growth in unit sales, but also a new record in a February.

The Stuttgart-based company with the three-pointed star handed over 58,186 cars to customers in the Asia-Pacific region in February. This is an increase of 29.5% and a best-ever figure in the second month of a year. Demand for Mercedes-Benz vehicles continues to be very high especially in China: Unit sales there reached the best-ever number of 36,277 vehicles in February, representing growth of 41.9%. Mercedes-Benz set new records for unit sales in a February also in South Korea, Australia, Malaysia and India.

In the NAFTA region, more automobiles were sold than ever before in a February last month: 29,219 customers were able to receive their new car with the three-pointed star (+8.8%). In the USA, Mercedes-Benz achieved a new high of 24,522 vehicles sold (+6.9%). Mercedes-Benz achieved its highest ever unit sales in a February also in Canada and Mexico.