Mercedes-Benz makes best-ever start to a year with more than 193,000 vehicles sold

  • With a plus of 8.4%, Mercedes-Benz started the new year with a new sales record (193,414 units).

  • More cars were delivered to customers in the regions Europe (+5.9%) andAsia-Pacific (+14.4%) than ever before in a January.

  • Demand in Germany increased by 21.6% to a new sales record and Mercedes-Benz was once again the market leader in its domestic market.

  • Deliveries in China increased compared with the best month ever by almost 10,000 units to 68,425 vehicles (+16.4%).

  • The SUVs and the E-Class were extremely successful once again at the beginning of the year.

  • Best Customer Experience: The smart configurator sets new standards with real-time 3D car visualization.

With a new sales record, Mercedes-Benz started the year 2018 as successfully as it concluded the previous year. In 2017, Mercedes-Benz defended its position as the bestselling premium brand, and the Stuttgart-based company with the three-pointed star continued to be the number one in important markets also this January. In Germany, Great Britain, Portugal, South Korea, Australia, Taiwan, the USA, Canada and Brazil for example, Mercedes-Benz maintained its leading position as the premium brand with the most new registrations. January was highly successful also worldwide: With deliveries of 193,414 vehicles and growth of 8.4%, Mercedes-Benz made its best start to a year of all time, thus continuing seamlessly from its seventh consecutive record year.

“With more than 193,000 Mercedes-Benz cars sold in January, we achieved the most successful start to a year in the company’s history. And with the presentation of the newG-Class, we had an emotional start to the new year,” said Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing & Sales. “I am delighted that we are setting standards not only with our unit sales, but also for example with the new smart configurator with real-time 3D car visualization. In this way, we are offering our customers an innovative platform upon which they can configure their future car.”