Mercedes-Benz announces Rickie Fowler as global brand ambassador

Mercedes-Benz announced today that Rickie Fowler is now a global brand ambassador and will wear the star for the first time during the U.S. Open Championship this week. From the sporty CLA to the iconic G-Class and the awe-inspiring Mercedes-AMG GT S, Rickie has already driven a wide variety of Mercedes-Benz and Mercedes-AMG vehicles. This week during the U.S. Open Rickie will be driving a Mercedes-AMG G 65.

"I am pleased to expand my relationship with the brand on a global scale," said Rickie Fowler. "Mercedes-Benz products continue to set the benchmark in the automotive industry, and this clearly parallels my ambition to lead on the golf course. I will proudly wear the iconic Mercedes-Benz star on my clothing and I'm excited to continue to have the latest models in my driveway."

"We are delighted to announce Rickie Fowler becoming a global brand ambassador of Mercedes-Benz", commented Dr Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. "As Fowler represents a new and modern generation of golfer, he perfectly fits to our brand in a global mindset. Being a brand ambassador for our U.S. market since 2013, the partnership has now been extended to an international level."

The 27-year-old golf professional is ranked number five in the world, won The Players Championship in 2015 and finished all four majors in 2014 in the top five. Rickie joins two-time major winner Martin Kaymer and German golf legend Bernhard Langer as global brand ambassadors. The deal was struck by Wasserman and Rickie Fowler's agent, Sam MacNaughton. Mercedes-Benz has been active in the sport of professional golf since the 1980's. Between 2008 and 2013, Mercedes-Benz was the ‘International Partner' of the most prestigious golf tournament in the world, the Masters in Augusta, and since 2014 Mercedes-Benz is one of the three ‘Global Sponsors' of the Masters.

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